Luxury Is All About Experience

Dita, a high-fashion eyewear brand, wanted to engage luxury shoppers with a digital commerce experience that was designed to elevate the product. This mobile-first experience was designed to deliver results while also weaving together a beautiful depiction of the Dita lifestyle and quality craftsmanship behind the product. Built around a unique digital stylist, the site is a personalized consierge to help guide users through the process of browsing eyewear on their mobile device.

In the first month alone, sales on the new increased by 300%

Role: Executive Creative Director | Agency: Hathway






“A fashion forward mobile commerce experience with a built in virtual stylist.”