Brewing Up The New Coffee Bean & Tea Leaf
A mobile experience delivering both useful utility and engaging rewards.
As a brand with a rich heritage of inventing new ways to deliver coffee and tea to people since 1963, The Coffee Bean & Tea Leaf was on a mission to reinvent how people simply order their coffee in the morning. Not only was this mission meant to make ordering easier but also to find ways to reward new and existing customers for being loyal fans.
CBTL set out on this mission to launch an order ahead and rewards mobile app that would completely change the way the company operates their business around the world. From initial strategy to road mapping and execution, CBTL successfully launched an international experience with a growing user base that has quickly multipied as expansion continues.
Role: Executive Creative Director | Agency: Hathway
"Grounded in Southern California. Steeped In Culture."