A GENIUS MAKEUP EXPERIENCE
L’Oreal was on a mission to bring their Makeup Genius app to the next level. As a widely known international brand with a substantial established app user base the stakes were high. The Makeup Genius experience needed to be rethought and reinvented from a UX perspective in-order to keep up with the rapid pace of change and expectations of mobile users around the world.
The end result garnered an increase in usability and an average monthly user base exceeding over 60,000 active users with more than 100,000 active Makeup Genius sessions occurring a month.
Role: Executive Creative Director | Agency: Hathway
“A revolutionary app experience designed to push the boundaries of what’s possible on a mobile device.”