A Year's Worth Of Engaging Content
As a brand with a reputation for pushing the boundaries, Red Bull was on a quest to launch an interactive microsite to celebrate a year’s worth of engaging content from 2015. Red Bull combined forces to launch a vibrant, mobile-first web experience that evolved over the course of 10 days, releasing new content categories and stories each day.
By releasing contagiously shareable content over a series of 2 weeks, Red Bull was able to engage a growing audience of followers and keep them coming back for more each day. The campaign drove engagement success metrics data far beyond our original goals, with total traffic numbers during the ten days reaching over 100,000+ views. Leveraging pro-athlete industry influencers and social media channels, the microsite gained serious attention and engagement, with results worth celebrating.
Role: Executive Creative Director | Agency: Hathway
“A ten-day countdown to celebrate the most engaging content of 2015 from the world of Red Bull.”