Travis Rice Film Release Concept
Around The World Chasing The Perfect Storm
The long awaited follow-up to the original Art Of Flight. Travis Rice and his crew have done it again on a whole new level. Following their passion to push the limits with this new film, the digital experience had to live up to it. This is one of the concepts developed in the early stage ideation on the film launch campaign and website evolution leading up to the film debut date.
Inspired by the forces of nature and the hydrological cycle the site experience should act as an exploratory gateway to allow others to follow Travis and his crew on their journey through the uncharted creating hype and excitement leading up to the film release day.
Role: Executive Creative Director | Agency: Hathway
“The process we follow, the cycle we ride. Creative concept development and design exploration for Travis Rice film release in collaboration with Red Bull Media House."